Most marketers and brands love the idea of having a large email list.
It makes us feel good to see the numbers grow. But what doesn’t feel so great is when people start unsubscribing. It’s kind (insert dramatic sound effect) of like your 9th grade break-up each time it happens.
People unsubscribe from emails for a wide variety of reasons, and when that happens, it’s easy to assume you’ve lost that customer and that they won’t be seeing your new products or offerings any longer.
If that’s where you leave things, you’re flat out missing out. Below, I’ll share how you can drive revenue with suppressed email contacts.[Read more…] about How To: Drive Revenue with Suppressed Email Contacts