The Podcast

The Podcast

We've been considering a podcast for a while now and thought we'd share our demo episode with you. If there's a podcast you love, we'd love to know what it is and why you love it. Feel free to give...
Negative Underwear Before and After Email Redesign

Negative Underwear Before and After Email Redesign

This email redesign shows the before and after for a Negative Underwear email. The before wasn't bad, but it had a couple of clear missed opportunities that were relatively easy to correct.  Feel f...
Kim Kardashian's Skims is Making a Huge Email Marketing Mistake

Kim Kardashian's Skims is Making a Huge Email Marketing Mistake

Kim Kardashian's brand Skims is doing a TON of things right at the moment. From record revenue to a partnership with the NBA. One thing they aren't nailing is their email marketing segmentation. He...
$1.7 Million+ Made with a Single Product on TikTok Shops in Less than 60 Days

$1.7 Million+ Made with a Single Product on TikTok Shops in Less than 60 Days

If you aren't currently testing TikTok Shops, it's something you should highly consider. Why? Because people are making mounds of money with the platform and there's a ton of potential for brands. ...
Influencer Comment Mining: A Tip for Influencer Outreach

Influencer Comment Mining: A Tip for Influencer Outreach

Influencer outreach comes in many shapes and sizes, but at its core, the goal is to make contact with someone, have them respond, and then establish a partnership. Brands typically do this for two...
Taking a Hydro Flask Email Design from Good to Great

Taking a Hydro Flask Email Design from Good to Great

There’s a significant chance you’ve either heard of Hydro Flask or, if you’re like me, own way too many of their water bottles (Don’t think it’s classified as an addiction yet), which is why this ...
How to Win with TikTok Influencer Marketing

How to Win with TikTok Influencer Marketing

How to Win with TikTok Influencer Marketing TikTok influencer marketing helped our client go from having a great month to a really great month, and that’s what we will discuss in this post. The ...
Drive Upsell Revenue with Rebuy

Drive Upsell Revenue with Rebuy

Rebuy has a variety of features that will help you increase revenue and the average order value for your store. This post will focus on implementation on the checkout page (requires Shopify Plus) ...
Recapture Revenue During the Return Process

Recapture Revenue During the Return Process

When a customer wants to make an e-commerce return you have a captive audience. It’s also an opportune time to recapture the revenue they previously spent while also potentially increasing their o...
Shopify Revenue Success Story

$268,000 in Two Days

$268,000 in two days. One of our clients had a devastating experience in March of 2020 and I’d like to share a little of her story. Due to COVID-19 she had to completely shut down her operations. ...
The Strategy Calendar: a Roadmap to Revenue

The Strategy Calendar: a Roadmap to Revenue

One of the most shocking discoveries we’ve realized is that there are a significant number of brands that do not have, what refer to as, a strategy calendar. A strategy calendar is a tool that hel...
Negative Underwear Email Redesign

Negative Underwear Email Redesign

Negative Underwear was created to help make more comfortable and fitting undergarments for women. The brand aesthetic is clean and minimalistic and they’re a good example of a brand that was alrea...