If you aren't currently testing TikTok Shops, it's something you should highly consider. Why? Because people are making mounds of money with the platform and there's a ton of potential for brands. ...

Influencer outreach comes in many shapes and sizes, but at its core, the goal is to make contact with someone, have them respond, and then establish a partnership. Brands typically do this for two...

There’s a significant chance you’ve either heard of Hydro Flask or, if you’re like me, own way too many of their water bottles (Don’t think it’s classified as an addiction yet), which is why this ...

How to Win with TikTok Influencer Marketing TikTok influencer marketing helped our client go from having a great month to a really great month, and that’s what we will discuss in this post. The ...

Rebuy has a variety of features that will help you increase revenue and the average order value for your store. This post will focus on implementation on the checkout page (requires Shopify Plus) ...

When a customer wants to make an e-commerce return you have a captive audience. It’s also an opportune time to recapture the revenue they previously spent while also potentially increasing their o...

$268,000 in two days. One of our clients had a devastating experience in March of 2020 and I’d like to share a little of her story. Due to COVID-19 she had to completely shut down her operations. ...

One of the most shocking discoveries we’ve realized is that there are a significant number of brands that do not have, what refer to as, a strategy calendar. A strategy calendar is a tool that hel...

Negative Underwear was created to help make more comfortable and fitting undergarments for women. The brand aesthetic is clean and minimalistic and they’re a good example of a brand that was alrea...

At a recent Klaviyo product launch event, the email marketing service announced that it was getting into the sms game. And it seems that suddenly, a ton of people that weren’t interested in SMS ar...

Shipping charges. People disliked them before Amazon Prime came along, and hated them even more once the service started offering "free" shipping. While browsing a Facebook group for ecommerce...

Most marketers and brands love the idea of having an extensive email list. It makes us feel good to see the numbers grow. But what doesn't feel so great is when people start unsubscribing. It's...