Hey Frankie is an ecommerce marketing agency for DTC brands that want one team to run acquisition and retention: Klaviyo email and SMS, Meta ads and Google ads, with the creative to feed all of it. More than $50M in paid media directed, millions of emails sent.
Ad accounts stuck at a ceiling. Email programs stuck at 15% of revenue. Google campaigns paying for customers who already typed your name. The brands we work best with have already tried an agency or two. We find the hurdle, name it, and clear it.
No interns or junior staff on client calls. A client cap so nobody is stretched thin. A little extra capacity on purpose, so a new client does not mean a worse month for an existing one.
Most of our brands run email, SMS and paid with us. The creative, the promo calendar and the customer data move together, which is where the compounding comes from.
Ryan Shell started a brand in 2012, bootstrapped it past $30M and took it on Shark Tank. He hired agencies for it and most of them let him down. That is the bar here: would we hire us.
Ecommerce brands that want a partner to run the channels end to end, not a vendor per channel.
A product people reorder or recommend. We can scale demand; we cannot create it for a product nobody wants twice.
Owners and marketing leads who want to talk to the person doing the work.
Not a fit: brands under $1M a year, agencies and freelancers looking for white-label help, and anyone who wants a dashboard and no conversation.
Runs the channels that bring customers in and bring them back: paid ads on Meta and Google, email and SMS, and the creative for all of it. A good one also tells you where not to spend. Hey Frankie does all four channels with one team so the budget moves on evidence, not on which vendor argued louder.
The person on your call has run the account before and will run it again tomorrow. There is no account manager layer, no junior buyer learning on your money, and no 40-page deck. The trade-off is that we cap clients, so there is sometimes a wait.
We are based in Charlotte, NC and work with brands across the US. We have worked with brands selling into other markets from a US base. If you are headquartered outside the US, ask on the call.
Access to the ad accounts and Klaviyo, 90 days of revenue and spend, and your rough margin. That is enough to tell you on the first call what we would do first and whether we are the right fit.
We will tell you on the first call whether we can move it.
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