Frankie’s Notes

So here’s the tea. When we’re not helping our clients hit their revenue goals, we’re keeping an eye on the rest of the marketing world. And sometimes we have important things to say! Keep up with our blog for some of our favorite tips, observations, agency updates, and more.

Taking an Email from Information to Actionable

Small changes can have big impacts.

Veja Before and After Ecommerce Email Redesign

Take a look at this dramatic before and after.

Email Design Changes Can Have a Big Impact

See the before and after email redesign for Olly.

We've been considering a podcast for a while now and thought we'd share our demo episode with you.

KIM KARDASHIAN'S SKIMS IS MAKING A HUGE EMAIL MARKETING MISTAKE

NEGATIVE UNDERWEAR BEFORE AND AFTER EMAIL REDESIGN

This email redesign shows the before and after for a Negative Underwear email.

$1.7 MILLION+ MADE WITH A SINGLE PRODUCT ON TIKTOK SHOPS IN LESS THAN 60 DAYS

If you aren't currently testing TikTok Shops, it's something you should highly consider.

INFLUENCER COMMENT MINING: A TIP FOR INFLUENCER OUTREACH

Influencer outreach comes in many shapes and sizes, but at its core, the goal is to make contact with someone, have them respond, and then establish a partnership.

TAKING A HYDRO FLASK EMAIL DESIGN FROM GOOD TO GREAT

There’s a significant chance you’ve either heard of Hydro Flask or, if you’re like me, own way too many of their water bottles (Don’t think it’s classified as an addiction yet), which is why this Hydro Flask email design was so much fun.

HOW TO WIN WITH TIKTOK INFLUENCER MARKETING

TikTok influencer marketing helped our client go from having a great month to a really great month, and that’s what we will discuss in this post.

DRIVE UPSELL REVENUE WITH REBUY

RECAPTURE REVENUE DURING THE RETURN PROCESS

When a customer wants to make an e-commerce return you have a captive audience.

$268,000 IN TWO DAYS

One of our clients had a devastating experience in March of 2020 and I’d like to share a little of her story.

THE STRATEGY CALENDAR: A ROADMAP TO REVENUE

One of the most shocking discoveries we’ve realized is that there are a significant number of brands that do not have, what refer to as, a strategy calendar.

NEGATIVE UNDERWEAR EMAIL REDESIGN

SMS MARKETING FOR E-COMMERCE: IT’S AWESOME WHEN DONE RIGHT

At a recent Klaviyo product launch event, the email marketing service announced that it was getting into the sms game.

THE VALUE OF CHARGING FOR SHIPPING

Shipping charges. People disliked them before Amazon Prime came along, and hated them even more once the service started offering "free" shipping.

HOW TO: DRIVE REVENUE WITH SUPPRESSED EMAIL CONTACTS

Most marketers and brands love the idea of having an extensive email list.

COOP HOME GOODS EMAIL REDESIGN

Coop Home Goods was founded with a mission in mind of helping people get a better nights sleep.

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