Is Shopify website traffic from Ashburn, Virginia wrecking your Shopify analytics data?

Here's how this normally plays out.

A store owner looks at their Session data and instantly gets excited because of the spike in traffic.

Right after this is when most immediately look at their conversion data and see something like what's below.

This is when store owners start thinking, "What's wrong with my conversion rate?" or "WTF is wrong with my site?!"

The good news is that there's likely nothing wrong with your site. What there is though is a bunch of bot traffic hitting your site from Ashburn, Virgnia. These are AWS bots.

The Quick Fix for Ashburn, Virginia Shopify Traffic

Given that this traffic comes and goes pretty quickly for most sites, the quickest fix is to simply filter your data and remove Ashburn, Virginia.

When adding this filter you'll see that your conversion rate likely goes back to normal.

By the Way

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If you'd like to learn how we help some of the biggest brands on Shopify, feel free to complete the short form below. We're no BS in revenue focussed.

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