Creating effective ads on platforms like Facebook isn’t just about great visuals—it’s about grabbing attention and making an impact in seconds. When users scroll at lightning speed, assumptions can be the death of an ad’s effectiveness. One of the most common mistakes brands make? Assuming that a consumer instantly understands their product.
That’s exactly the challenge we tackled in this Liquid Death ad redesign.
Liquid Death is known for its bold branding and viral marketing. But even with a strong brand identity, an ad can still fall flat if it doesn’t communicate the product quickly and clearly.
In the original ad, the product was present, but there was a missed opportunity to immediately hook the audience. The visuals were intriguing, but they didn’t provide enough context. Without clear messaging, the ad relied too much on prior knowledge—something you can’t assume in the world of paid social.
In our redesign, we made key adjustments to showcase the product more straightforwardly and optimize the messaging for clarity. Here’s what changed:
✅ Better Visual Hierarchy – We adjusted the layout to ensure Liquid Death’s branding and product were front and center.
✅ Clearer Copy – We added direct, engaging text that instantly helps consumers understand what they’re seeing. Instead of assuming people “get it,” the copy does the work.
Watch the before-and-after video below to see how a few strategic adjustments created a more optimized piece of creative.
The takeaway? Never assume your audience understands your product at first glance. Every second counts, and the best ads make clarity a priority from the very first frame.
If your brand’s ads could use a performance boost, let’s talk. We specialize in transforming underperforming campaigns into revenue-driving assets.
