A broken email flow can quietly kill conversions.

Picture this: a shopper visits a website, signs up for a 20% discount, and heads to checkout—only to find the code never arrived. No welcome email, no promo, just silence. Hours later, still nothing. Meanwhile, three abandoned cart emails show up, two of them a minute apart.

What happens next? Does the sale go through? Or does frustration lead to an abandoned cart for good?

This isn’t just a hypothetical—it actually happened. And it reveals exactly where brands go wrong with their email automation.

Watch the video below.

‍