It's easy to redesign bad emails.

But what about emails that are above average on the design side? Those require more thought.

You have to think about what may be working, what may not be working and opportunities not yet considered.

This email before and after is for the brand Olly. The before wasn't bad by any means.

The redesign does a few things for the brand:

• The messaging is more direct
• Products are shown in a less chaotic way
• The opportunities for the user to click increase

Give the video a quick watch to see the before and after.