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This post highlights an email redesign for the brand dropps.

Like many other great consumer packaged goods brands, their website is generally clean and easy to navigate. But that’s also why their welcome email stood out like a sore thumb when we first saw it.

Here are a few quick observations:

Here’s a unique customer win-back tactic from Bonobos.

I returned something (so long ago I can’t remember what it was), and they sent this little kit that came with a note and a 30% off gift card.

When it comes to e-commerce email marketing, there is one tip that can ring true for a vast majority of brands.

And quite frankly, it’s a simple tip that can be extremely hard to execute.

Why? Because most people think that everything that have to say is critically important and every possible detail needs to get included in an email.

This post highlights TikTok ad examples in an effort to show you that your videos don’t have to be overly complex or expensive.

One of the top reasons brands don’t do digital advertising on platforms such as YouTube or TikTok ads is lack of creative. They sit back and watch what competitors or other brands may be doing and almost become paralyzed with the thought of creating content.

If that’s you, stop it. It just doesn’t have to be that complicated.

There’s a significant chance you’ve either heard of Hydro Flask or, if you’re like me, own way too many of their water bottles (Don’t think it’s classified as an addiction yet), which is why this Hydro Flask email design was so much fun.

The company offers a great product, but has stiff competition given that it competes with global brands such as Yeti.

The initial Hydro Flask welcome email is what we’d consider to be good. It has a leading headline, some nice visuals, clear CTA’s and attempts to give you something to shop.

With that said, the brand has fallen victim to what we can, for now, call, “you made this in the winter and no one has revisited this email in a while” syndrome.